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Even if such videos already exist, and even if those I am about to make are inferior in every possible way (as a hypothetical case), the business logic of making such videos nonetheless is very compelling. Non-commodity businesses are based on special insights---I am not sharing the business logic I just mentioned. The only reason I didn't start earlier is because I was too busy making clothes to be making videos. The reason I'm making them now is because the recession and MCO choked demand for what we produce, so I now have the time to make other things like videos.