You're right about that. The question is if he wants to be a specialist or a generalist? Given his talks on increasing production, is this something to focus on? I merely offered a viable solution given his budget constraints. He could even be doing a barter like he did with his male model.
Of course, this could just be a "hobby" to unwind so my suggestion has no value at all.
As for his comment on the font choice, I'm surprised that he places such low value over creative works. It's like saying I can produce a suit as good as his if I'm using the same cloth. Perhaps this is normal. Afterall there are a lot of people who think that they can be wedding photograpers just by buying a DSLR.