Jump to content
"6"

The watch appreciation thread

Recommended Posts

The higher the asking price, and the broader the audience you wish to address, the more polish and sophistication the presentation must have. The hardcore enthusiasts + early adopters don't need much in terms of brand/product presentation, but the general retail audience does. Hence none of the mainstream brands use P&S's for their marketing collaterals! They generally use full frame DSLRs with highly corrected prime macro lenses and a variety of speedlights and light modifiers. To produce the raw files which then undergo heavy post processing + editing. Mostly, it works, and people who see the pics and the accompanying editorials go to bed at night wondering if their next bonus will pay for the thing.

Share this post


Link to post
Share on other sites

......Imperial Second Series (with the Peacock Guilloche inspired by traditional Chinese paintings)......

 

 

 

This sounds awesome!

  • Like 1

Share this post


Link to post
Share on other sites

The higher the asking price, and the broader the audience you wish to address, the more polish and sophistication the presentation must have. The hardcore enthusiasts + early adopters don't need much in terms of brand/product presentation, but the general retail audience does. Hence none of the mainstream brands use P&S's for their marketing collaterals! They generally use full frame DSLRs with highly corrected prime macro lenses and a variety of speedlights and light modifiers. To produce the raw files which then undergo heavy post processing + editing. Mostly, it works, and people who see the pics and the accompanying editorials go to bed at night wondering if their next bonus will pay for the thing.

 

You've definitely got a point as well J. I've been giving some thought to this the past week, in refining and finishing my website. Many of my clients, both from when I started and more recently, have mentioned that they love my "realistic" and "unplugged" style of photographing my watches. They likewise go on to say how mainstream brands photoshop and tart up their watch pics so much as to make them almost meaningless, which then forces the punter to have to try on the watch at a dealership.

 

One interesting thing I've learnt recently in working with the Swiss (over the course of what seems like millennia) is that many of the photos you see online are not even photoshopped photos but very, very high-quality renders (they certainly cost an arm and two legs from what I've been quoted!). Many times they bear scarce resemblance to the actual watch in the metal. I find this ever so slightly deceptive, perhaps symptomatic of a deeper deception on the part of the mainstream brands? (and which I've also been privy to witness, to a mortifying extent)

 

Also, I don't even have the capacity to produce enough watches for the masses. The components of the Celadon Imperial and Yue Fei, and even more so my new model which is due to launch this week (my most impressive watch yet!), are artisanally made and cannot be mass-produced. I could maybe make a few hundred watches a year, equivalent to an AHCI-level independent brand. (for comparison, the mainstream brands make tens of thousands of watches annually, with Rolex making 900,000) So I only intend to appeal to the hardcore enthusiasts as you say, and the early adopters who have put their faith in my fledgling brand (such as yourself and many others here - thank you gentlemen!) :)

 

I think I might eventually move to have both types of pictures on my website and materials - realistic/unplugged and showroom. I like to be honest with my clients about everything, and that will never ever change. But we all need something to hang up on our walls, and why not a Celadon masterpiece? ;)


Blogging on Style & Menswear -
http://avantistilo.blogspot.com

Handmade bespoke watches -
http://maisonceladon.com
http://maisonceladon.tumblr.com/

 

 

Share this post


Link to post
Share on other sites

This sounds awesome!

 

Thanks man! Do check my website next week for the render of the new Imperial Second Series. Or you could email me at concierge@maisonceladon.com and I'll send them to you. Still haven't figured out how to post pics here.

 

I have a feeling that you'll LOVE my new watch that I'm launching this week - a watch that will propel Celadon to the stratosphere. Stay tuned...

 

 

 

hint: the new Celadon model will offer the absolute finest dials in the world. And be completely customisable, something that bespoke aficionados should enjoy...


Blogging on Style & Menswear -
http://avantistilo.blogspot.com

Handmade bespoke watches -
http://maisonceladon.com
http://maisonceladon.tumblr.com/

 

 

Share this post


Link to post
Share on other sites

Thanks man! Do check my website next week for the render of the new Imperial Second Series. Or you could email me at concierge@maisonceladon.com and I'll send them to you. Still haven't figured out how to post pics here.

 

I have a feeling that you'll LOVE my new watch that I'm launching this week - a watch that will propel Celadon to the stratosphere. Stay tuned...

 

 

 

hint: the new Celadon model will offer the absolute finest dials in the world. And be completely customisable, something that bespoke aficionados should enjoy...

 

Staying tune.

  • Like 1

Share this post


Link to post
Share on other sites

Thanks guys.. would you all like to join my Facebook or Whatsapp group chats? The latest info and renders are found there.

 

Links & Reviews (if you want to read comments from existing owners) - http://www.maisonceladon.com/links---reviews.html

 

Social Media info - http://www.maisonceladon.com/blog---social-media.html

 


Blogging on Style & Menswear -
http://avantistilo.blogspot.com

Handmade bespoke watches -
http://maisonceladon.com
http://maisonceladon.tumblr.com/

 

 

Share this post


Link to post
Share on other sites

Friends, I have now officially launched my new flagship watch, the bespoke Celestial pièce unique, showcasing the finest exemplars of Chinese high craftsmanship in watchmaking.


 


 


More information is available here - 


http://www.maisonceladon.com/the-celestial.html


 


Bespoke Dial Options -


http://www.maisonceladon.com/dial-options.html


 


And the Price & Options List -


http://www.maisonceladon.com/price—-options-list.html


Blogging on Style & Menswear -
http://avantistilo.blogspot.com

Handmade bespoke watches -
http://maisonceladon.com
http://maisonceladon.tumblr.com/

 

 

Share this post


Link to post
Share on other sites

The dial needs to be made of two materials. One part metal, the other part can be the enamel/embroidery/porcelain. It creates more visual interest.

 

I agree but it's technically impossible. The dial has to be a single piece, otherwise many problems will be created and the watch would be way too thick anyway.

 

The enamel and embroidery dials are actually mounted on sterling silver dials.

 

Also, in terms of visual interest, the cloisonné especially is multi-dimensional with the gold wire bordering the various enamel types, which each create a different effect and texture. Suzhou embroidery also has tremendous textural interest -  the thousands of hand-embroidered silk threads shine differently at every angle.

 

When I get my prototypes in 1.5 weeks, I'll post it up to let you guys see!


Blogging on Style & Menswear -
http://avantistilo.blogspot.com

Handmade bespoke watches -
http://maisonceladon.com
http://maisonceladon.tumblr.com/

 

 

Share this post


Link to post
Share on other sites

I've always felt that any decorative technique used in a watch should support the "watchness" of the watch. The decoration (in this case cloisonné enamel) should not be what the watch is about. A watch must first and foremost be a watch, not a vehicle for one embellishment technique (no matter how noble).

 

For instance, this is not the optimal way to use this embellishment technique

Ulysse-Nardin_Baltimore_1.jpg

 

This is a better use of cloisonné:

un+cloisonne.jpg

 

In the latter example, the cloisonné supports the watchness of the watch. The watch is not about the enamel. The enamel is used merely to render an element of the watch -- the world map -- in a very charming, organic way. The watch is not about the cloisonné.

 

Here, it's even less about the cloisonné technique (the animal figures are painted). But it's a charming dial.

untitled_zps6e00cdfd.png

Share this post


Link to post
Share on other sites

And finally, the Celestial prototype with the hand-stitched bespoke Suzhou embroidery dial is complete...

 

https://www.facebook.com/pages/Maison-Celadon/182675768593678

 

http://maisonceladon.tumblr.com

 

http://www.maisonceladon.com/the-celestial.html


Blogging on Style & Menswear -
http://avantistilo.blogspot.com

Handmade bespoke watches -
http://maisonceladon.com
http://maisonceladon.tumblr.com/

 

 

Share this post


Link to post
Share on other sites

 

Also, have you tried saying B-W-A-F? A mouthful. No potential as a brand. BWC is much better, but probably taken already.

I believe that's beyond Ben's control. 

 

Caledon is essentially just a white label product imprinted with its logo, choice of strap and made with China with pride engraved at the back. 

 

Somethings are customisable, some are not. 

 

This watch retailed for US$ 300,

http://forums.watchuseek.com/f101/beijing-watch-factory-bjwaf-zhufeng-790021.html

 

and this for US$900.

http://forums.watchuseek.com/f72/celadon-imperial-impressions-969877.html

 

Personally, I would buy this at A$450 above the rest. 

http://forums.watchuseek.com/f72/new-arrival-beijing-beihai-50th-anniversary-464948.html

Share this post


Link to post
Share on other sites

 

 

Caledon is essentially just a white label product imprinted with its logo, choice of strap and made with China with pride engraved at the back. 

 

 

 

Thanks for the compliment! Have you considered a career in marketing? I'm actually looking for some right now ;)

 

Looking forward to pics of your new Beihai!


Blogging on Style & Menswear -
http://avantistilo.blogspot.com

Handmade bespoke watches -
http://maisonceladon.com
http://maisonceladon.tumblr.com/

 

 

Share this post


Link to post
Share on other sites

Thanks for the compliment! Have you considered a career in marketing? I'm actually looking for some right now ;)

 

Looking forward to pics of your new Beihai!

 

Great! I am not part of the marketing department,but Juliet will take care of you with regard to online marketing. We have offices in Shanghai and London as well and judging from your previous post should suit you well!

 

Ring +65 6296 4384 and ask for Juliet, or contact her at jzhu@abipr.com. She will be happy to get a proposal off to you. 

 

I am in no way connected to the watch Beihai, simply pointing out that with identical movements, your dial will have to be one hell of a dial for you to charge double the going rate of the other. 

 

Regards, 

EF Lau.  

Share this post


Link to post
Share on other sites

Aye, and I am sure it is considering it's scarcity right now. Those 50 watches must have flew out the window. 

 

You are a bloody brilliant marketer as well. 

 

Regards, 

 

EF Lau. 

Share this post


Link to post
Share on other sites

Thanks Jeremy, it's a honour for Celadon to serve you.

 

This kinda reminds me of this old thread (the comedy starts somewhere in the middle) -

 

http://forums.watchuseek.com/f2/birth-celadon-milestone-horological-elegance-930617.html


Blogging on Style & Menswear -
http://avantistilo.blogspot.com

Handmade bespoke watches -
http://maisonceladon.com
http://maisonceladon.tumblr.com/

 

 

Share this post


Link to post
Share on other sites

 

Thanks Jeremy, it's a honour for Celadon to serve you.

 

This kinda reminds me of this old thread (the comedy starts somewhere in the middle) -

 

http://forums.watchuseek.com/f2/birth-celadon-milestone-horological-elegance-930617.html

It's always an honour.

 

I believe the contributors to the thread had many valid points and you addressed every one of them, albeit inadequately. 

 

As you stated, Ben. Comical to you but serious to many who posted. They were mostly jeered and brushed aside. 

 

Post #77 certainly piqued my interested as the poster had similar concerns. You claimed in #94 to address same at #95 but you didn't actually, didn't you?  

 

Apart from, Beihai is ''priced below'' that what it should be, you provided nothing else beside ramblings on how much it cost to develop an in-house movement (which Celadon didn't, it's a white label product) and justification for how much a SB18s movement watch should cost without actually giving any facts as shown below, verbatim from post #95, towards the end. 

 

''Look, watch X is ''superior in movement decoration and architecture'' than watch Y.''

 

As it stands, that statement is NOT a fact, merely an observation.

 

 

If you compare the movement of the Nomos Peseux 7001 movement (it would basically be an ETA ebauche if they did not make the baseplate in-house) to the SB18, you can see that even at 1000 USD (which is slightly cheaper than the cheapest Nomos), the SB18 watches Ric mentions are superior in movement decoration and architecture. Think about how much the cheapest 3/4 plate watch from Germany would be (GO).

 

However, good on ya for selling 150 watches at U$2,400 when others were selling it for as low as U$350. 

 

I must admit. What a nice box. 

 

 

quote_icon.png Originally Posted by monsieurxu viewpost-right.png
Finally as for pricing and availability, of the 50 pieces in the First Series, we have 7 remaining at present.

 

The price list for the Imperial is as follows - 

 

2400 USD – RETAIL PRICE

1800 USD – CONNOISSEURS CIRCLE PRICE {25% DISCOUNT} (Maison CELADON)

 

240 USD – BLUED STEEL OPTION

300 USD – BESPOKE MONOGRAMMING SERVICE

200-300 USD – BESPOKE STRAP

 

As thanks to WUS for its knowledge and support during our fledgling months, I will extend the old pre-order pricing to the first 5 members who contact me (you can do so by PM). The pre-order price is 900 USD, a 62.5% discount from the retail price, in exchange for the early commitment (many had committed as early as last October).

 

Additionally, the first person to contact me will receive an additional discount as thanks, to a price of 550 USD.

 

Many thanks!

 

B

 

 

Don't. It's serious stuff. 

engraved balance cocks

 

- I must say I chuckle a little.

Share this post


Link to post
Share on other sites

And yes, Jeremy. What a fucking great dial..........or great fucking dial. 

 

Either way it's hilarious and an honour. 

 

Regards, 

 

EF Lau

Share this post


Link to post
Share on other sites

I thought you were trolling at first but you've raised some really interesting and substantive points. Which is great, because I was worried about another episode of MOP-gate

Share this post


Link to post
Share on other sites

Hi Arc, 

 

If you take note of post #713 you will see that I was merely responding to Jeremy's queries. Although not directed at me, I found it peculiar that Benjamin Chee didn't respond to same as he is usually so very diligent with most of Jeremy's post. 

 

Having read law at UCL, I am sure Ben is able to distinguish that I was not personally affronting him, merely enquiring if the Imperial is worth double some of the watches available in the market. 

 

He replied as he did on Watchuseek forum treating my queries as comical amusement instead of addressing them, whilst I am sure it wasn't intentionally made in jest (see what I did there) it was rude. 

 

Either way, if I was to put myself in Ben's shoes I would be like FUCK you EF LAU, if you are not keen on the watch, why fucking bother with all this.

 

So I will abate my inquisitive nature and leave it as it is and not fucking bother. 

 

As always, its an honour. 

 

Regards, 

 

EF Lau.

Share this post


Link to post
Share on other sites

I'm waiting for a Celadon yatch. Want mine in Chinese red lacquer (entirely) with dragons in gold on the sides. I recommend Wally as the OEM supplier.

 

image_01.jpg

  • Like 1

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

×