Jump to content

Build Theme!

Photo

The suiting thread


  • Please log in to reply
7102 replies to this topic

#7061 kotmj

kotmj

    Megatimer

  • Members
  • 7,679 posts
  • LocationBukit Rimau

Posted 09 January 2018 - 11:48 PM

Just met in person with the movie editor. In fact, he just left. I passed him the in-camera footage. He's currently working on "Polis Evo 2", a Malay language cinema movie.

Can't wait to see what comes out. I'm not sure if he made it easy, or if it is naturally easy, but the conversation over what is a technical topic (editing a commercial) was unexpectedly smooth and easy. I was expecting more difficulty.

#7062 kotmj

kotmj

    Megatimer

  • Members
  • 7,679 posts
  • LocationBukit Rimau

Posted 09 January 2018 - 11:59 PM

Having a professional do the editing for me has a motivating effect on me to shoot more video. I've done photos to death anyway. Video is the next frontier.

#7063 kotmj

kotmj

    Megatimer

  • Members
  • 7,679 posts
  • LocationBukit Rimau

Posted 10 January 2018 - 12:11 AM

DSC09244-Edit.jpg?raw=1

Just wanted to share the view from my super messy desk. Brown seersucker jacket in Piacenza silk-linen-wool. 3 roll 2. Quarter lined.

#7064 takashi

takashi

    Megatimer

  • Members
  • 212 posts

Posted 10 January 2018 - 07:27 AM

Interesting looking tie



#7065 kotmj

kotmj

    Megatimer

  • Members
  • 7,679 posts
  • LocationBukit Rimau

Posted 10 January 2018 - 02:32 PM

Wat u know about anything

#7066 kotmj

kotmj

    Megatimer

  • Members
  • 7,679 posts
  • LocationBukit Rimau

Posted 10 January 2018 - 04:00 PM

So I talked to the boss of the young Malay undercutter.

"You want him? I'm ok with it. You want him you take lah. The only place he has been is under me. Straight out of school. It's by moving around that you accumulate skills anyway. Myself, I moved around a bit before I set up my own. Spent five years at Lord's."

#7067 kotmj

kotmj

    Megatimer

  • Members
  • 7,679 posts
  • LocationBukit Rimau

Posted 10 January 2018 - 10:24 PM

In March last year, Says.com published a list of what it thinks is the top 13 tailors in KL & PJ. I first heard about it through a customer, who whatsapped me the link. It was the first time I heard of says.com.

I initially thought of sueing them for placing me anywhere less than first place, until a more careful read revealed the list was not ordered, i.e. it is not a ranking. Then I thought of sueing them for including the other 12 tailors. But that would make me look like a poor winner. Badeggcat would not approve. So I tolerated them. Patient endurance.

Says.com is of course a linkbait publisher. I do not think much of it. However, that article was quite influential, and really drove business results. It "moved the needle". They obviously understand things I do not, like the elements of a "viral" piece of writing.

Tomorrow, I am having lunch with the author of that article.

#7068 kotmj

kotmj

    Megatimer

  • Members
  • 7,679 posts
  • LocationBukit Rimau

Posted 11 January 2018 - 12:51 AM

I was told I need a slogan to go with my TV commercial. I think I am going with "The clothes you look forward to wearing".

#7069 NoName

NoName

    Bigtimer

  • Members
  • PipPipPip
  • 144 posts

Posted 11 January 2018 - 05:23 AM

I was told I need a slogan to go with my TV commercial. I think I am going with "The clothes you look forward to wearing".

I urge and plead for you to think harder



#7070 kotmj

kotmj

    Megatimer

  • Members
  • 7,679 posts
  • LocationBukit Rimau

Posted 11 January 2018 - 02:42 PM

Very open to suggestions

#7071 kenterong

kenterong

    Megatimer

  • Members
  • 229 posts

Posted 11 January 2018 - 05:15 PM

Something along the lines of "aspirational menswear", based on our last conversation a few months ago.

#7072 NoName

NoName

    Bigtimer

  • Members
  • PipPipPip
  • 144 posts

Posted 11 January 2018 - 05:47 PM

Very open to suggestions

Hard to read your mind on what exactly are you aiming for with the slogan. I've failed to read you on multiple occasions. 

 

My 2 cents

 

1) Short and succinct. Keep it less than 3 words. (or extremely catchy which I think is harder)

2) It's not about what the audience read from the slogan, but the mental associations that your target audience immediately start forming from these words.

"The clothes you look forward to wearing", I think of comfortable cotton boxers from uniqlo 

 

Your slogan may well define you more than your brand.

Just Do It.

Think Different.

Truth Well Told.

Gaya. Mutu. Keunggulan.



#7073 NoName

NoName

    Bigtimer

  • Members
  • PipPipPip
  • 144 posts

Posted 11 January 2018 - 06:04 PM

Agree that it has to be aspiration driven eg

 

If I was aiming for business minded young men commissioning their first suits

"Seal the deal."

 

If I was aiming for young men

"Drop those panties." 

 

Your current commercial will then be dropped, and changed towards Axe deodorant direction.



#7074 kotmj

kotmj

    Megatimer

  • Members
  • 7,679 posts
  • LocationBukit Rimau

Posted 11 January 2018 - 06:14 PM

"Suits you find excuses to wear"?

#7075 kotmj

kotmj

    Megatimer

  • Members
  • 7,679 posts
  • LocationBukit Rimau

Posted 11 January 2018 - 06:19 PM

For all the millions BMW spent on marketing over the decades, they've only managed one good one: Ultimate driving machine. Everything else has been forgettable.

So slogans are tough.

#7076 kotmj

kotmj

    Megatimer

  • Members
  • 7,679 posts
  • LocationBukit Rimau

Posted 11 January 2018 - 07:31 PM

R0330553.jpg?raw=1

Experimented with video today. It's so tough.

https://youtu.be/B2ti0oJ5LPE

#7077 kotmj

kotmj

    Megatimer

  • Members
  • 7,679 posts
  • LocationBukit Rimau

Posted 11 January 2018 - 08:16 PM

"Artform you can wear"?

#7078 kotmj

kotmj

    Megatimer

  • Members
  • 7,679 posts
  • LocationBukit Rimau

Posted 11 January 2018 - 08:35 PM

"curiously well fitting"

#7079 kotmj

kotmj

    Megatimer

  • Members
  • 7,679 posts
  • LocationBukit Rimau

Posted 11 January 2018 - 08:43 PM

"sculpture in cloth"

#7080 kotmj

kotmj

    Megatimer

  • Members
  • 7,679 posts
  • LocationBukit Rimau

Posted 11 January 2018 - 08:44 PM

Wearable sculptures




2 user(s) are reading this topic

0 members, 2 guests, 0 anonymous users