The suiting thread
Posted 09 January 2018 - 11:48 PM
Can't wait to see what comes out. I'm not sure if he made it easy, or if it is naturally easy, but the conversation over what is a technical topic (editing a commercial) was unexpectedly smooth and easy. I was expecting more difficulty.
Posted 10 January 2018 - 04:00 PM
"You want him? I'm ok with it. You want him you take lah. The only place he has been is under me. Straight out of school. It's by moving around that you accumulate skills anyway. Myself, I moved around a bit before I set up my own. Spent five years at Lord's."
Posted 10 January 2018 - 10:24 PM
I initially thought of sueing them for placing me anywhere less than first place, until a more careful read revealed the list was not ordered, i.e. it is not a ranking. Then I thought of sueing them for including the other 12 tailors. But that would make me look like a poor winner. Badeggcat would not approve. So I tolerated them. Patient endurance.
Says.com is of course a linkbait publisher. I do not think much of it. However, that article was quite influential, and really drove business results. It "moved the needle". They obviously understand things I do not, like the elements of a "viral" piece of writing.
Tomorrow, I am having lunch with the author of that article.
Posted 11 January 2018 - 05:47 PM
Very open to suggestions
Hard to read your mind on what exactly are you aiming for with the slogan. I've failed to read you on multiple occasions.
My 2 cents
1) Short and succinct. Keep it less than 3 words. (or extremely catchy which I think is harder)
2) It's not about what the audience read from the slogan, but the mental associations that your target audience immediately start forming from these words.
"The clothes you look forward to wearing", I think of comfortable cotton boxers from uniqlo
Your slogan may well define you more than your brand.
Just Do It.
Truth Well Told.
Gaya. Mutu. Keunggulan.
Posted 11 January 2018 - 06:04 PM
Agree that it has to be aspiration driven eg
If I was aiming for business minded young men commissioning their first suits
"Seal the deal."
If I was aiming for young men
"Drop those panties."
Your current commercial will then be dropped, and changed towards Axe deodorant direction.
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