She said she heard about me through her colleagues, which was why I was included in the list. The way she described it, it would appear I am relatively "known" amongst these circles. Reflecting on this now at night at home, this tells me how important it is to have an accessible price point offering for young (20-something year old) urban Chinese Malaysians. It's a lot of work for not much money, but it means you come into contact with the broader society. Over the years, I've become more upmarket, and with this comes a certain isolation from "regular" people. Hopefully if the young Malay cutter decides to work for me, I can re-introduce the lower end offering. As well as start accepting shirt-only customers again. I actually want to remain a mainstream option, and not become elitist. It's like how Mercedes used to make large, expensive sedans and nothing else. Then came a change of strategy: to make the premium offering in every category of cars, hence now the A, B and C-class Mercedes. Eventually, even Porsche went this way.
I asked her many questions, but the question which elicited the most useful reply was: "Most of us tailors do not understand digital marketing. Typically, you open shop in either a shopping mall or in a shoplot in a commercial square and rely on the human traffic outside the shop for your customers. Knowing what you know, what would you do differently?"
She was faced with such a question for the first time, and was flailing.
I said: Assume your father is a tailor and he is retiring. He wants you to take over. Business has been declining for the past few decades. What would you do by way of marketing, knowing what you do as a digital marketeer?
Her answer, though not new to me, is something that I want to do sooner rather than later.